|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Public Speaking |
|
|
| ||
 |
13 Publicity Tips for Professional Speakers
In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed. 1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you. 2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead. 3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you. 4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details. 5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity. 6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article. 7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription. 8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly. 9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered. 10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory. 11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com 12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations. 13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them. Follow these publicity tips and soon be able to promote yourself, your products and your programs. Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
What is Toastmasters? Toastmasters.. Speech Presenting - Seven Ways to Tailor Your Speech to the Audience Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. Will Speak for Food - Using Free Speeches to Attract Customers If you want to get in front of prospective customers, and be viewed as an expert in your industry, become a speaker. Being at the front of the room gives you credibility. Executive Public Speaking for English as a Second Language (ESL) Public Speaking is a challenging skill. It is TOUGH! For some of you, it's probably the hardest thing you will ever do; and I can sympathize. 15 Ways To Keep Your Speaking Inspiring and Creative When stressed or blocked it is wise to make a change so that we don't stay in that place. Yet, many times we forget some of the simple things that we can do for ourselves, quickly and easily to bring our inspiration back and increase our creativity. Be a Guest Speaker and Attract Business Being a guest speaker in front of the right audience can be an excellent way to attract new business. Many clubs, organizations, conventions, and trade shows seek guest speakers who can provide useful information to their audience. How To Dramatically Improve Your Public Speaking Skills This Article Is For Those Who Understand How Persuasive Communication, Public Speaking, And The Ability To Connect With And Influence Others? Deeply Impacts?· Your Career, Your Income, And Your Financial Future· Your Relationships, Your Family, Your Marriage· Your Health, Your Fitness And Your Well-Being· Your Enjoyment of Life And Your Ability To Have Fun· Your Overall Sense Of Self and Your Self-RegardAnd This Article Is For Those Who Want To Learn The Conscious and Unconscious Communication Strategies, Beliefs and Skills Of Legends Like Elvis Presley, Helen Keller, Martin Luther King and Rudy Giullani.Hello,There are defining moments in the history of every nation?and there are defining moments in the course of the life of every human being. How to Promote yourself as a Speaker on the Web Why use the web for promoting your speaking engagements?Most people now agree that the web offers a great deal of information, if not too much. Every business should have a website, even if it is only informational as to what you sell and where you are located. Fear! I am terrified of heights. The thought of skydiving, for example makes my stomach do somersaults. How Authors Can Get a Free Promotional Tour I was a celebrity lecture agent in the college and university market for over seven years. During that time, I have received hundreds of requests for authors to speak. Top 7 Ways to Succeed in the Business of Speaking How attractive are you as a speaker? No, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus? Below are some useful tips that I learned while owning a national, professional speakers bureau for 13 years.1. What is Public Speaking? When we talk about public speaking, we usually think about some person in front of a large group giving an extended presentation on a difficult or technical subject. That is not usually how it is. 20 Tips to Becoming a Professional Speaker: How to be a Rising Star Entering the speaking industry can be both daunting and exciting. It is an excellent environment where you can make a real difference in the lives of your audience. How to Get Paid to Speak Now that you have all the contacts you can possibly use, when can you expect to get paid for speaking or other business engagements?You have done your job and spoken to many non-profits and Chambers, your name is getting well known and you have even been paid to do a couple of speeches at places of business. Now it is time to look further down the road. Conquer Presentation Anxiety: Olympic Athletes Show Us How Whether going for the gold or giving a presentation, the beast of performance anxiety rears its ugly head. Your hands are clammy, your knees wobbly and your heart is pounding. Overcome Your Fear of Public Speaking Knocking knees, butterflies (who came up with that word?) in your stomach, sweaty palms, quavering voice. We've all been there - some of us more than others. Dont Judge an Audience by its Stare Don't Prejudge A Situation: In the areas of emotions and feelings, it is important to avoid the natural human tendency to take situations at their face value no matter how practiced one is in making presentations.You May Be Surprised: Our emotions cause us to prejudge an audience, often in direct contradiction to the facts. Speak Up or Sit Down Last night the phone rang; my wife said, "I hope it's for you". When I answered, the caller asked, "Ray, would you speak to the Lions Club next month?" First my gut said, "No"; however, my head said, "Do it". Speech Coach's Tips to Public Speaking Success It is inevitable that at times during our careers or personal lives; we will be required to provide a presentation or public speech to a group of people. Perhaps the group is a group of peers; perhaps the audience will be senior or top-level management; perhaps the group will be comprised of people who wish to learn something from you. Moving Key Audiences to Take Action? You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders - especially those whose behaviors affect your unit the MOST - to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed?Oh, as a manager, you say you're covered in that regard - your public relations team is racking up some juicy print and broadcast placements, and you say those kinds of exposures are what your PR program is all about?At the risk of becoming a skunk at this picnic, I suggest you consider broadening your public relations field-of-fire to where it best belongs, on your unit's key external stakeholder behaviors rather than the occasional publicity placement.Here's why.
|