|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Public Speaking |
|
|
| ||
 |
Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton
Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nerve wracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers. We can all learn from watching professional speakers. I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event! My motivation? Anyone who earns $300,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it. Here's my analysis of what I learnt from hearing Bill Clinton in person and noting how he was presented. You should be able to adapt at least some of these points to fit your own circumstances. 1. The marketing strategy In previous years a big advertising blitz brought audiences to see speakers such as former Soviet leader Gorbachov and others. Their marketing approach was very commercially focused with a massive advertising budget. The Clinton event had a more humanitarian angle with funds being raised for a good cause, namely sick kids through The Princess Margaret Hospital for Children Foundation. This was a better match with Clinton's core values of building community and having an empathy with the concerns of ordinary people. The marketing campaign relied heavily on positive media coverage to create awareness of the event. 2. A memorable entry Clinton's entry to the ballroom was brilliantly stage-managed. Everyone was asked to stand and then he walked into the room to his US Presidential election theme song 'Happy Days are here again'. The emotion in the room was electric and made the hairs on the back of my neck stand up! 3. Personal presentation His dress and presentation was absolutely immaculate. (Maybe the $500 haircuts help.) Many women at my table commented that Clinton was far better looking in the flesh than on TV. 4. The Power of Presence There was a buzz about being in the same room as President Clinton. His body language, smile and confident hand shake exuded charisma. His considerable charm reminded me of that high school science experiment when you tip iron filings onto a white sheet of paper covering a strong magnet. People were attracted to Clinton like metal filings to a powerful magnetic field. 5. Warm-up Alan Jones was MC and the warm-up included a short film taking a light hearted look at Clinton's last days in office. Scenes included Clinton washing the Presidential car, clipping the hedges and playing switchboard operator in the Oval Room. A great scene from a press conference showed Clinton waking a single sleeping journalist. 6. Introduction A well constructed introduction helped build empathy and highlighted that Clinton's life had not all been plain sailing. The fact that his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people, helped put his success and achievements in context. 7. Building on the sense of destiny A strong personal brand is built on stories. The story of Clinton meeting President Kennedy when on a youth leadership camp was used to great effect. Not only was it mentioned in the introduction but that famous photo of Clinton shaking JFK's hand was also used in the marketing materials. Other brand building shots included an intimate moment with Hilary, a shot of him playing the saxophone, a jogging photo, one with Chelsea and one featuring Clinton lined up with 3 past Presidents. They all helped to define Clinton the man. 8. Customising the message Clinton's speech in Perth was customised to include stories relevant to a Perth market, including his memories of Perth switching on its lights at night for a US space mission re-entry and comments on a former US President's career as a mining engineer in Kalgoorlie. 9. Using humour Clinton had some great lines about how he could have helped previous Presidents in dealing with the media in tricky situations. 10. Memorable one liners using opposites This can be very effective. When talking about possible solutions to the war against terrorism, Clinton said "most of the big things in life are simple". 11. Repetition Clinton used this proven speechwriting technique to great effect. 12. Using metaphors Clinton used the metaphor of the gap between the invention of the club and the shield to describe the present situation in the war against terrorism. He said "this gap needs to closed". Metaphors can give intangible concepts more impact with an audience. 13. Develop empathy with the audience Clinton told the story of how he was in Australia at Port Douglas on September 11th and how his daughter Chelsea was in downtown New York. He connected with every parent in the room when he talked about his feelings when he couldn't contact his daughter for three hours on that day. 14. A call to action The aim of the event was to raise money for a Children's hospital. Clinton's final words were "I want you to help". Simple, direct and powerful. I hope you have enjoyed this analysis. I certainly learnt a lot by seeing one of the world's great communicators in action. Whatever your personal views on Clinton are ... his personal warmth, ability to connect with an audience and presentation skills are outstanding. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Does Uptalk Make you Upchuck? Uptalk is invading the work place and is reaching epidemic proportions. It's that singsong speech pattern that has a rising inflection at the end of sentence. You Too Can Be A Public Speaker Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that. 10 Tips for Better -- and Less Scary! -- Public Speaking The fear of speaking in public is well-documented, often discussed, and probably overrated. The great news is that speaking in front of a group can be an entertaining and energizing experience for even the most fearsome among us. Directing Voiceovers: Dont Be, Do! Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Presentation Skills Without PowerPoint Can you identify what each of these actions or activities have in common: 1. Motivate people to accept change; 2. Fear FearOf what am I afraid, you ask. Of myself, I answer. How to Use your Inner Circle Who do you know that knows that you speak?There is a famous saying "It is not who you know but who knows you!" This is so true. Take a look at who you know and also at others at your place of business, or clients that you have worked with or contacted in the past. Earn Your Cs as A Speaker Franklin Delano Roosevelt had some good advice for the public speaker when he said, be sincere, be brief, be seated. Be simple, natural and effective and earn your C's. How VALUABLE is Your Speaking Topic? What information can be used immediately by the audience and what is to follow?Can you tell the audience in 30 seconds or less what you do and also give them three things that they can use immediately? The chances are that you probably cannot. If you do not have a practiced and enthusiastic response to how valuable your topic is, then you are likely not going to win over the audience. Speech Writing Secrets Of President Bill Clinton Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. Will Speak for Food - Using Free Speeches to Attract Customers If you want to get in front of prospective customers, and be viewed as an expert in your industry, become a speaker. Being at the front of the room gives you credibility. Speak With E's Part 2 "Educate, Energize, Entertain, and provide an experience for your audience"1. Use the "Rule of 3. Voice Coaching - Training Your Voice to Give Better Presentations Picture a cool crisp autumn morning in the wide open farming lands in the Great Southern region of Western Australia at Wagin, home of the annual Wagin Woolarama and Giant Ram.Imagine a white metal caravan with brown carpet on the inside walls fitted out as a outside broadcast van on a dusty, damp road by the edge of a large green football oval. Ten Tips on Speaking with Authority and Power No matter how good you are as a presenter, there will be times when you need to make sure you exude power and authority. If you are 'the boss' and want to be certain the staff will do your bidding you will need to come across with power and authority. Top 7 Steps to Better Public Speaking Whether you want to be a part time, full time or BIG time speaker you must speak, speak, speak. At first, deliver 25-30 minute free talks to service clubs and community organizations. Feedback I believe that asking for and acting on objective feedback is the best way to improve your speaking skills. In our Excellence in Speaking Institute (ESI), we call this 20/20 feedback. How To Get Paid Every Time You Speak - REALLY! For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. Knowing Your Boundaries While delivering a speech, it is clear that we will be judged and perceived in a certain way based on our ideas, words, and body language. Taking a risk and really thinking out of the box can be quite rewarding and at the same time, it can be a disaster. 15 Ways To Keep Your Speaking Inspiring and Creative When stressed or blocked it is wise to make a change so that we don't stay in that place. Yet, many times we forget some of the simple things that we can do for ourselves, quickly and easily to bring our inspiration back and increase our creativity. Fee Credibility is a Must Think of it like this: your fee credibility is as important as putting on your clothes before going to a speaking engagement. Having questionable integrity when it comes to your fee, will leave you open for attack from many different angles (as would giving a speech nude).
|